University of Guyana Library

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Bartels, Robert, 1913-

The history of marketing thought / by Robert Bartels. - 3rd ed. - Columbus, Ohio : Publishing Horizons, 1988. - 387 p.

Includes indexes.

Bibliography : p. [321]-376.

ISBN: 094228044X (pbk.) :

Subjects--Topical Terms:
Marketing--History.

LC Class. No.: HF5415 / B36 1988