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Beckman, M Dale

Foundations of marketing / M. Dale Beckman David L. Kurtz, Louis E. Boone. - 2nd ed. - Toronto : Holt, Rinehart and Winston, 1982. - xv, 814 p. : ill.

Includes bibliographical references.

ISBN: 0038215628

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / B43 1982