Berger, Arthur Asa, 1933-

Media analysis techniques / Arthur Asa Berger. - Rev. ed. - Newbury Park : Sage Publications, c1991. - xiii, 143 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

080394361X 0803943628 (pbk.)


Mass media--Methodology.
Mass media criticism.

P91 / .B47