University of Guyana Library

Normal view MARC view ISBD view

Berkowitz, Eric N.

Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, 1989. - xxv, 752 p. : ill. (some col.).

Includes indexes.

Bibliography : p. 702-719.

ISBN: 0256075131

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 B475 1989