Bettinghaus, Erwin Paul, 1930-
Persuasive communication
[by] Erwin P. Bettinghaus.
- 2d ed.
- New York, Holt, Rinehart and Winston [1973]
- ix, 309 p. illus. 24 cm.
Bibliography: p. 286-302.
0030884756
72010303
Persuasion (Psychology)
BF637.P4 / B4 1973
301.15/4