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Berry, Leonard L., 1942-

Marketing and the social environment: a readings text [compiled by] Leonard L. Berry [and] James S. Hensel.- - 1st ed. - New York, Petrocelli Books, 1973. - xiii, 416 p. illus. 24 cm.

Bibliography: p. [409]-413.

ISBN: 0884050238

LCCN: 73017216

Subjects--Topical Terms:
Marketing--Social aspects.
Marketing--Management.

LC Class. No.: HF5415 / B48

Dewey Class. No.: 658.8/008