Consumer behavior : implications for marketing strategy /
Del I. Hawkins, Roger J. Best, Kenneth A. Coney.-
- 4th ed.
- Homewood, Ill. : BPI/Irwin, 1989.
- xviii, 796 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
88021410
Consumer behavior--United States. Market surveys--United States. Consumer behavior--Case studies.--United States Market surveys--Case studies.--United States