University of Guyana Library

Normal view MARC view ISBD view

Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2000. - xxi, 385 p. : ill.

Includes bibliographical references.

ISBN: 0130145467

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / B48 1999