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Kurtz, David L.

Marketing/ David L. Kurtz, louis E. Boone.- - Chicago: The Dryden P., 1981. - xxv, 685p.: charts, tables, maps.- - (The Dryden Press series in marketing) .

ISBN: 0030574315

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / K87