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Smith, Garry D., 1948-

Business strategy and policy / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 2nd ed. - Boston : Houghton Mifflin, c1988. - xviii, 1006 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0395369460

LCCN: 87080879

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4/012