Wirtz, Jochen
Essentials of services marketing /
Jochen Wirtz, Christopher Lovelock.
- 3rd ed.
- Essex, England : Pearson Education Ltd. 2018.
- [xxxiv], 670 p. : ill., photos., charts, graphs.
Includes bibliographical references.
9781292089959
Service industries--Marketing.
HD9980 .5 / W57 2018