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Crawford, C. Merle

New products management / Merle Crawford, Anthony Di Benedetto. - 11th ed. - New York : McGraw-Hill Education, 2015. - xx, 588 p : ill., charts, graphs

Includes bibliographical references.

ISBN: 9789814577106

Subjects--Topical Terms:
New products--Management.

LC Class. No.: HF5415.153 / C73