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Cutlip, Scott M.

Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - xviii, 486 p. : ill.

Includes bibliographical references.

ISBN: 013123014x (pbk.)

Subjects--Topical Terms:
Public relations.

LC Class. No.: HM263 C78 2006