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Hendrix, Jerry A.

Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. - 8th ed. - Boston, MA. : Wadsworth Cengage Learning, 2010. - xix, 440 p. : ill., charts.plates, photos.

includes bibliographical references.

ISBN: 9780495567783 (pbk.)

Subjects--Topical Terms:
Public relations--United States--Case studies.
Publicity--Case studies.

LC Class. No.: HM1221 .H46 2010