Business Horizons /
- Amsterdam, The Netherlands : Elsevier Inc., 2009.
- [iv], 98 p. : ill., charts
- 6
Business Horizons
Contents Volume 52 Number 3 May-June 2009
Editor's Perspective It's all about sales Catherine M. Dalton 205
Executive Digests The bottom line: Marketing and firm performance Leslie M. Fine 209
The pressure to perform: Innovation, cost, and the lean revolution Kimberly A. Bates, E. James Flynn, and Barbara B. Flynn 215
Featured Articles Are Iranian consumers poised to "buy American" in a hostile bilateral environment Mahmood Bahaee and Michael J Pisani 223
Why is my sales force automation system failing? Robert M. Barker, Stefan F. Gohmann, Jian Guan, and David J. Faulds 233
Employer and employee obligations and rights under the Uniformed Services Employment and Reemployment Rights Act Gary L. Tidwell, Daniel A. Rice, and Gary Kropkowski 243
Going "purple": Can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface? Matthew A. Douglas and David Strutton 251
The National healthcare crisis: Is eHealth a key solution? John W. Hill and Phillip Powell 265
Building the bottom line by developing the frontline: Career development for service employees Donald W. Jackson Jr. and Nancy J. Sirianni 279
Global software piracy: Trends and strategic considerations Alexander Nill and Clifford J. Shultz II 289
Books on the Horizon by Mimi Dollinger A Splendid Exchange: How Trade Shaped the World William J. Bernstein 299
The Snowball: Warren Buffett and the Business of life Alice Schroeder 300
The First Billion is the Hardest: Reflections on a Life of Comebacks and America's Energy Future T. Boone Pickens 301
Ahead of the Curve: Two years at Havard Business School Philip Delves Broughton 302