Business Horizons /
- Amsterdam, The Netherlands : Elsevier Inc., 2012.
- [iv], 108 p. : ill., charts graphs
- 6
Business Horizons
Contents Voume 55, Number 3 May-June 2012
Special Issue Strategic marketing in a changing world
Guest Editors' Perspective Strategic marketing in a changing world Victoria L. Crittenden and William F. Crittenden 215
Featured Articles Entrepreneurship and strategic thinking in business ecosystems Shaker A. Zahra and Satish Nambisan 219
The Global family business: Chanllenges and drivers for cross-border growth Vijay K. Patel, Torsten M. Pieper, and Joseph F. Hair Jr. 231
Competing with emerging market multinationals Ravi Ramamurti 241
Release the constraints: Solving the problems of export financing in troublesome times David A. Griffith and Michael R. Czinkota 251
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, and Daniel Shapiro 261
Redirecting direct selling: High-touch embraces high-tech Linda Ferrell and O.C. Ferrell 273
How focused identities can help brands navigate a changing media landscape S. Adam Brasel 283
Identifying new product development best practice Gloria Barczak and Kenneth B. Kahn 293
Organizational Performance Corporate political activity: The good, the bad, and the ugly Sean Lux, Russell Crook, and Terry Leap 307
Business Law & Ethics Corner America's addiction to tontines Thomas Bowers 313
Books on the Horizon by Steven M. Backs I'm feeling lucky: The confessions of Google employee Number 59 Douglas Edwards 319
Littke bets: How breakthrough ideas emerge from small discoveries Peter Sims 320
Make it in America: The case for Re-inventing the economy Andrew N. Liveris 321
The Big Thrist: The secret life and turbulent future of water Charles Fishman 322