Show sold separately : promos, spoilers, and other media paratexts /
Jonathan Gray.
- New York : New York University P., 2010.
- xi, 247 p. : ill.
Includes bibliographical references.
Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theory of paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital auras and authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "In the DNA": creating across paratexts.
9780814731956 (pbk.)
Advertising--Television programs--Social aspects. Advertising--Motion pictures--Social aspects. Television programs--Marketing--Social aspects. Motion pictures--Marketing--Social aspects. Paratext. Intertextuality. Mass media and culture.