Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron. - 9th ed. - Boston : Person/Allyn and Bacon, c2009. - xxvii, 612 p. : ill. (chiefly col.) ;

Includes bibliographical references (p. [593]-600) and index.

9780205581481 020558148X


Public relations.
Public relations--United States.

HM1221 / .P8 2009