The conquest of cool : business culture, counterculture, and the rise of hip consumerism /
Thomas Frank.
- Chicago : University of Chicago Press, c1997.
- 287 p. : ill. ;
Includes bibliographical references (p. 245-272) and index.
0226259919 (alk. paper)
Marketing--History--United States--20th century. Advertising--History--United States--20th century. Advertising and youth--History--United States--20th century. Consumer behavior--History--United States--20th century. Subculture--United States.
United States--Social conditions--1960-1980. United States--Social conditions--1980-