Jamieson, Kathleen Hall

The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell. - 4th ed. - Belmont, CA : Wadsworth Pub., 1997. - xvi, 352 p.

Includes bibliographical references.

0534514316 (pbk.)


Mass media--Influence.
Mass media--Audiences.
Advertising.
Mass media--Political aspects.
Mass media--United States.

P94 / J34 1997