University of Guyana Library

Normal view MARC view ISBD view

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 4th ed. - Belmont, Calif. : Wadsworth Pub. Co., 1994. - xiv, 497 p. : ill.

Includes bibliographical references and index.

ISBN: 0534174728 : $35.00

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 1994