University of Guyana Library

Normal view MARC view ISBD view

Cooper, Robert G.

General breakthrough new product ideas : feeding the innovation funnel / Robert G. Cooper, Scott J. Edgett. - [Canada] : Product Development Institute, 2007. - 256 p. : ill., graphs.

Includes bibliographical references.

ISBN: 9780973282726 (pbk.)

Subjects--Topical Terms:
New Product.
Innovative products ideas.

LC Class. No.: HF5415.153 C66