Jelassi, Tawfik

Strategies for e-business : creating value through electronic and mobile commerce / Tawfik Jelassi, Albrecht Enders and Francisco J. Martinez-Lopez. - 3rd ed. - Harlow, England : Pearson Education, 2014. - xliii, 733 p. : ill., photos, graphs, charts, maps.

9780273757870 (pbk.)


Electronic commerce.
Electronic commerce--Case study--Europe.
Industries --Technological innovations --Economic aspects.
Strategic planning.

HF5548.32 J45 2014