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Peter, J. Paul

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly. - 10th ed. - New York, NY : McGraw-Hill, 2011. - xviii, 830 p. : ill., charts, maps, photos., graphs.

Includes bibliographical references.

ISBN: 9780073530055

Subjects--Topical Terms:
Marketing --Management.
Marketing --Management--Case studies.

LC Class. No.: HF5415.13 / P48 2011