Anderson, Chris, 1961-
The long tail : why the future of business is selling less of more /
Chris Anderson.
- New York, N Y : Hyperion, 2006.
- xii, 238 p. : graphs.
Title on cover "The New Economics of Culture and Commerce"
Includes bibliographical references.
1401302378
Market segmentation.
Internet marketing.
Marketing--Technological innovations.
HF5415 .I27 A53