David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 13th ed. - Upper Saddle River, N.J. : Prentice Hall, 2011. - xxxi, 690 p. : ill., charts (some col.).

Includes bibliographical references.

9780136120988 (ebk.)


Strategic planning.
Strategic planning--Case studies.

HD30.28 / D38 2011 (ebk.)