University of Guyana Library

Normal view MARC view ISBD view

Handbook of qualitative research methods in marketing / edited by Russell W. Belk. - Cheltenham, U.K. : Edward Elgar, 2006. - xi, 595 p. : ill.,diagrs.,photos.

Includes bibliographical references.

ISBN: 9781845421007 (ebk.)

Subjects--Topical Terms:
Marketing research--Methodology.
Consumers--Research--Methodology.
Qualitative research--Methodology.

LC Class. No.: HF5415.2 / H36 (ebk.)