Market research in practice : an introduction to gaining greater market insight /
Paul Hague... [et.al.].
- 3rd ed.
- London : Kogan Page, 2016.
- xviii, 382 p. : ill.
- (Market research in practice series) .
Includes bibliographical references.
9780749475864 (ebk.)
Marketing research. Marketing research--Methodology. Social sciences--Research--Methodology. Marketing research. Marketing research--Methodology. Social sciences--Research--Methodology.