Kotler, Philip
Marketing management /
Philip Kotler, Kevin Lane Keller.
- 12th ed.
- Upper Saddle River, NJ. : Pearson Education, 2006.
- xxxix, 285 p. : ill., photos., charts.
Includes bibliographical references.
0131457578 (ebk.)
Marketing--Management.
HF5415.13 / K68 2006 (ebk.)