University of Guyana Library

Normal view MARC view ISBD view

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 13 ed. - Boston : Pearson, 2017. - xxviii, 642 p. : (chiefly col.) photos, diagrs.

Includes bibliographical references.

ISBN: 9780134149530 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 A74 2017