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Guiltinan, Joseph P

Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 3rd ed. - New York : McGraw-Hill, c1988. - xvi, 427 p. : ill. (some col.)

Includes bibliographies and index.

ISBN: 0070489297

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / G55 1988