University of Guyana Library

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Tull, Donald S

Marketing management / Donald S. Tull, Lynn R. Kahle. - New York : Macmillan Pub., 1990. - xvii, 779 p. : ill.

Includes bibliographical references.

ISBN: 002421700X

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / T85