University of Guyana Library

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Management in marketing channels / Donald J. Bowersox ... [et al.]. - New York : McGraw-Hill, 1980. - viii, 390 p. : ill. - (McGraw-Hill series in marketing) .

Includes index.

Bibliography : p. 369-383.

ISBN: 0070067406

Subjects--Topical Terms:
Marketing channels--Management.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.125 / M35