McLaughlin, Gregory C.,

Innovation project management handbook / Dr. Gregory C. McLaughlin, Dr. William R. Kennedy. - xxii, 244 pages ; 28 cm

Includes bibliographical references and index.

Preface -- Authors -- Using the handbook -- Selecting an innovation project -- Building an effective initial innovation opportunity profile -- Sources of innovation opportunity -- Operational profile tracking -- Operational systems requirements statement -- Customer profile -- User probability profile -- System mode profile -- Functional profile -- Cert.

9781498725712 (pbk. : alk. paper)


Product management.
New products.

HF5415.15 / .M375 2016