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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 5th ed - Englewood Cliffs, NJ : Prentice Hall, 1994. - xix, 684 p. : iil.

ISBN: 0136690033

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 S35 1994