University of Guyana Library

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White, Roderick.

Advertising : what it is and how to do it / Roderick White. - 3rd ed. - London : McGraw-Hill Book Co., 1993. - x, 246 p. : ill., map.

Includes bibliographical references.

ISBN: 0077077644

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / W55 1993