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Wimmer, Roger D

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 7th ed. - Belmont, CA : Thomson/Wadsworth, 2003. - xii, 488 p. : ill., graphs.

Includes bibliographical references.

ISBN: 0534562744

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / W56 2003