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Wirtz, Jochen

Essentials of services marketing / by Jochen Wirtz and Christopher Lovelock. - 3rd ed. - Harlow, England : Pearosn Education, 2018. - xxxii, 670p. : Photos.

ISBN: 9781292089959 (pbk.)

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 W57 2018