University of Guyana Library

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Lee Nancy R.

Social marketing : behavior change for social good / Nancy R. Lee, Philip Kolter. - 6th ed. - Los Angeles : Sage, 2020. - 1 v. (various pagings) : ill.

Includes bibliographical references.

ISBN: 9781544371863 (pbk.)

Subjects--Topical Terms:
Social marketing
Behavior modification

LC Class. No.: HF5414 L44 2020