Planning, implementing and evaluating health promotion programs : a primer /
James F. McKenzie, Brad L. Neiger, Rosemary Thackeray.
- 7th ed.
- [U.S.A] : Pearson, 2017.
- xviii, 478 p. : ill., charts, graphs.
Includes bibliographical references
Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting.
9780134219929 (pbk.)
Health Promotion--United States. Health Education--United States. Health Planning--United States.