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De Mooij, Marieke

Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij. - 3rd ed. - Los Angeles : Sage, 2019. - xvii, 451p. : ill., charts, photos.

includes bibliographical references.

ISBN: 9781544318165

Subjects--Topical Terms:
Consumer Behavior--Cross culture studies.
Consumer --Psychology.
Marketing.

LC Class. No.: HF5415.32 / M46 2019