University of Guyana Library

Normal view MARC view ISBD view

Blythe, Jim

Key concepts in marketing / Jim Blythe. - London : Sage Pub., 2009. - ix, 219 p. : ill., charts. - (SAGE key concept) .

Includes bibliographical references.

ISBN: 978184874993 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 B59