Switch : how to change things when change is hard /
Chip Heath and Dan Heath.
- New York : Broadway Bks, 2010.
- 305 p.
Includes bibliographical references (p. [267]-292)
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.