Parente, Donald
Advertising campaign strategy : a guide to marketing communication plans /
Donald Parente.
- 3rd ed.
- Mason, Ohio : South- Western, 2004.
- xxvii, 404 p. : Ill., diagrs., graphs, photos.
Includes bibliographical references.
0324271905
Advertising campaigns--Methods.
Communication in marketing.
HF5837 P37 2004