Perreault, William D
Basic marketing : a global-managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.
- 15th ed.
- Boston, Mass. : McGraw-Hill, 2005.
- xvi, 793 p. : ill., diagrs., graphs.
Includes bibliographical references.
0072525231
Marketing--Management.
HF5415.13 / P47 2005