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Perreault, William D

Application in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - New York : McGraw-Hill, 2005. - vii, 215 p. : ill., diagrs., graphs.

ISBN: 007284710 (pbk.)

Subjects--Chronological Terms:
Marketing.

Subjects--Topical Terms:
Business & Economics.

LC Class. No.: HF5415.12 / P47