Research methods for business students /
Mark N. K. Saunders, Philip Lewis, Adrian Thornhill.
- 2nd ed.
- Harlow : Prentice Hall, 2000.
- xvi, 479 p. : ill., charts, graphs.
Includes bibliographical references.
Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report.
0273639773 (pbk.)
Business --Research. Business --Research --Data processing.