University of Guyana Library

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Philip, Kotler.

Principles of marketing / Philip Kotler, Gary Armstrong. - 17th ed. - New York, N.Y : Pearson Education, 2018. - xxiv, 707 p. : ill., charts, graphs, photos.

Includes bibliographical references.

ISBN: 9780134492513 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 P56 2018