Political marketing and management in the 2017 New Zealand election /
edited by Jennifer Lees-Marshment.
- Cham, Switzerland : AG part of Springer Nature, 2018.
- xvi, 158 p. : ill., diagrs., graphs.
- Palgrave Studies in Political Marketing and Management .
Includes bibliographical references.
9783319942988 (ebk.)
Communication. Elections. Political communication. Political Communication. Communication Studies. Electoral Politics. Media and Communication.