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Wright, Peter

Strategic management : concept / Peter Wright, Mark J. Kroll, John A. Parnell. - 4th ed. - Upper Saddle River, N. J. : Prentice Hall, 1998. - xiii, 336 p. : charts.

Includes bibliographical references.

ISBN: 0136316239 (pbk.)

Subjects--Topical Terms:
Strategic planning.
Strategic planning--Case studies.

LC Class. No.: HD30.28 / W75 1998